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The Gipper

Northeast Ohio rules ESPN airwaves

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If you listen to ESPN radio, as I do regularly in the mornings, it seems that companies based...or closely affiliated with Northeast Ohio rule their advertising airwaves. Just this morning I heard ads on the Mike and Mike show for the following companies: (and this was the national network ads, not the local ads that are thrown in):



Goodyear, HQed in Akron


Progressive Insurance, HQed in Mayfield


Sherwin Williams, HQed in Cleveland


Quicken Loans.....while not HQed in NEO (Detroit area, I think)...it is most closely associated with Cleveland as a result of the Cavs owner being the principal of Quicken Loans...and the arena being named that.



I mean, the only couple of companies that seem ubiquitous everywhere you go in this country that are from NEO, but did not advertise on ESPN were Gojo (Akron) and Smuckers (Orrville) (and with a name like Smuckers, it has to be good).


And, of course, one half of Mike and Mike is from NEO.


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Uhmm Who really cares?

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Your sphincter. Ask it.

 

Hahaha! Good one...

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Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

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Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

 

You can bet it is targeted, the technology is certainly there. Tuning into Directv here in Dayton, I get plenty of local advertising. Tune into Ohio State football and there's plenty of Motorist Mutual (HQed in Columbus) ads.

 

& don't get me started ranting on how many (probably billions) of your insurance dollars are going into those national ads from GEICO, Progressive, State Farm, and others.

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Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

I don't think so. For Quicken Loans, Goodyear and Progressive it was actually Golic or Greenberg reading the commercial script.

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You can bet it is targeted, the technology is certainly there. Tuning into Directv here in Dayton, I get plenty of local advertising. Tune into Ohio State football and there's plenty of Motorist Mutual (HQed in Columbus) ads.

 

& don't get me started ranting on how many (probably billions) of your insurance dollars are going into those national ads from GEICO, Progressive, State Farm, and others.

Again, yes, a lot of "local" ads certainly show up, but with these I mentioned, they would not be local....they were live reads.

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after ESPN got political with max kellerman i don't even watch anymore.

 

their ratings are down just like the rest of the MSM. layoffs. firings.

 

you reap what you sow.

 

bye. bye.

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after ESPN got political with max kellerman i don't even watch anymore.

 

their ratings are down just like the rest of the MSM. layoffs. firings.

 

you reap what you sow.

 

bye. bye.

What is MSM?

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Main stream media

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